Learn all about Megan and Amy, the inseparable pair behind the Mamie brand and the wonderful tribe of women who help make Mamie happen!
The story behind the Mamie Boutique
Ten-plus years ago, lifelong best friends Megan Healy and Amy Trelenberg decided to pursue a dream that had been brewing since their teens. Putting aside the fear that comes when you take the road less traveled, they left behind safe, full-time jobs and opened an online boutique called Shopmamie.com. The Mamie, of course, is a blend of their two names. They were inspired to provide young women a way to look fabulous on a budget and filled their new website with affordable, trendsetting fashions.
It was hard, of course, and there were bumps along the way, but it wasn't long before Meg and Amy were able to open a boutique on Gilpin Avenue in Wilmington, Delaware. Now, local customers could enjoy an in-store experience and the personalized service that is the hallmark of the Mamie brand. A second boutique in Kennett Square, Pennsylvania soon followed. The Mamie vision expanded to include fashion that would appeal to women of all ages. Updated classics were added to the trendy mix of styles. And Shopmamie.com continued to provide round-the-clock shopping for customers outside the area.
A note from Megan and Amy, the Mamie girls:
"The entire process of starting Shopmamie.com, and then, opening two boutiques, has been a little surreal, crazy at times, and definitely hard work. It's been scary, challenging, and demanding, but most of all, it has been incredibly rewarding. We have surprised ourselves each step along the way, trusting and believing in our dream, and at the end of the day, we look at each other and realize...we love what we do."
The Mamie team. More bios coming soon!
Born & raised in Wilmington, DE. Full-time hair stylist at Avenue cuts. Part-time fashionista at Mamie Boutique for five years! Meg has a never-ending love affair with traveling. Lover of Dewey Beach. Mother of three cats - Xena, Chihuahua, and Tito, plus a beta fish - Jaws.
Why does Meg like working at Mamie Boutique?
I enjoy working with the public and love fashion. Mamie is like one big family, from our Mamie ladies to all our loyal customers!
Favorite styling advice:
Keep an open mind. Always take an “it's cute, but it's not me” item in to the fitting room! You never know...it might end up being one of your favorites.
I grew up in Hockessin, DE and have lived in the DE/PA area the majority of my life. I have been married for almost 20 years and have two kids, Kieran and Annika. In addition to working part-time at Mamie, I also work at CHOP Care Network in Chadds Ford two days a week, and am an Independent consultant with Arbonne. I am a huge animal lover and wish I could rescue or help find homes for all the dogs that are in shelters.
Why do I love working at Mamie?
I love the social aspect of meeting and forming relationships with so many people and helping them find the right outfit that they will feel good in.
Favorite styling advice:
Try on everything that catches your eye even if you don't think it's your style; you never know what is going to look good on you.
I fell in love with Mamie merchandise and used to come to their office with both of my daughters, so they could try clothes on and allow me to pay for them! We hosted a very successful event at our house, too!
My favorite part of my job is getting to know our repeat customers and really forging a special relationship with them. And we have a lot of repeat customers! With the store being so small, you really become familiar with even the occasional customer. But I will say that we do have a lot of loyal fans.
I believe it is important to give my honest opinion to a customer, if they ask me. I would hate for someone to leave the store with an item that is not becoming on them. And I think it’s always helpful to offer a few different styling ideas for an outfit - shoes, jewelry, accessories.
I am married with two daughters. Kristin is married and lives in White Marsh, MD and Sophia moved back to Wilmington after three years in NYC.
I enjoy my exercise classes at the Y and reading. I plan to take up knitting soon. My happy place is Avalon, NJ and I would spend as much time as I could down there. I can sit all day on the beach with a good book, after my morning bike ride. I love traveling, too! I just hate the process of getting there. This summer, we are traveling to Greece with our family and then having a reunion with 30 cousins from throughout the USA in our fathers’ hometown.
I volunteer every Monday at Waggies by Maggie and Friends and love every second spent there. I man the kitchen and try to get everyone to cooperate with me! LOL!